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OPTASIA PARTNERS WITH HUTCH TO EMPOWER CUSTOMERS IN SRI LANKA WITH CUTTING EDGE AIRTIME ADVANCE SERVICES

16 February 2024

Optasia, the leading fintech company, announces that its AI-led platform enables HUTCH, the premier mobile network operator in Sri Lanka belonging to the Global Fortune 500 CK Hutchison Holdings, for the launch of its revolutionized “Airtime Advance Service”. The evolution of this service offering is made possible through a landmark partnership between HUTCH and Optasia.

 

This collaborative effort will provide HUTCH’s customers in Sri Lanka who are served on the pre-paid platform with the greater flexibility to access instant reload or product advances at a nominal fee whenever required that can be paid for in subsequent recharges.

 

Optasia’s partnership with HUTCH marks a significant milestone in providing innovative services and products that meet the diverse needs of customers leveraging Optasia’s AI driven platform. HUTCH Airtime Advance services are now instantly accessible through the HutchApp App, USSD direct dial, IVR, SMS & proactive presentation in Web & Call journeys in the event customers are fully exhausted on their credit, enabling the highest level of convenience. The collaboration between Optasia and HUTCH is a significant step forward in providing innovative financial solutions and inclusion within the telecommunications ecosystem.

 

Mark Muller, CEO of Optasia, commented on the partnership saying, “We are delighted to announce the deployment of our Airtime Advance solutions in Sri Lanka with HUTCH. This strategic collaboration enables nearly 5 million customers served by Hutch to access innovative airtime advance services, enhancing their overall customer experience. Optasia’s platform, powered by cutting-edge decision-making technology has been tailored to meet the specific needs of HUTCH and the dynamic Sri Lankan market.”

 

Saumitra Gupta, CEO of HUTCH Sri Lanka remarked, “This collaboration with Optasia underlines our commitment to enhancing customer experience evolving our range of Airtime Advance services that best suit the subscriber requirements. Collaborating with experts in the financial services and technology sector, like Optasia, HUTCH subscribers will be more empowered with a range of financial products that will deliver an unmatched mobile subscriber experience.”